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Our Patented Technology
The Gold Standard in Hair Repair
The Gold Standard in Hair Repair
The only 100% bio-identical protein
Repairs hair, doesn't just patch it up
Performance backed by clinical testing
Cruelty-free
Sulfate-Free
Paraben-Free
Phthalate-Free
Free of Synthetic Colors & Dyes
Gluten-Free
Cruelty-Free
Vegan
80+ awards won, making Virtue one of the most decorated hair care brands
“I can’t stop touching my hair!”
Where Real Science and True Beauty Started
Our patented, 100% bio-identical protein, Alpha Keratin 60ku® is thoroughly tested and produced right here in our lab in North Carolina.
Virtue Labs
Winston-Salem, NC
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