As a mom of three, I found birthday party planning overwhelming. After trying various online options and facing delivery disappointments, I created a solution: curated themed party boxes with matching decorations. My goal was to make beautiful celebrations effortless with carefully selected party designs.
That's when MAFÊTE was born.

Born and raised in Delhi, Alka grew up in a family that nurtured creativity and entrepreneurship. In 2023, she founded Naki + Ssam, a brand offering artisan-made home products that combine vibrant colors, quality materials, and artistic patterns. The brand focuses on creating sustainable, ethical, and durable pieces that inspire conscious living.

A busy single mom who loves to travel, struggled to maintain fresh flowers and plants in her home. After finding existing faux options lacking, she partnered with her mother Sharon, a former florist, to create Vivian Rose. Named after Catherine's niece, the company crafts high-quality silk flower arrangements and plants that combine minimalist design with chic style, bringing maintenance-free beauty to modern homes.

Juliana VanLaanen founded 2MamaBees, creating eco-conscious playhouses that bring families together through imaginative play. Starting as an Etsy shop in 2018 while raising three children, she built the company based on her values of sustainability and child safety. Now nationally recognized and featured in major retailers, 2MamaBees has earned over 20 industry awards while maintaining its core mission: creating lasting, joyful products rooted in family values.

After my son's autism diagnosis in 2007, I focused on being a stay-at-home mom. While I tried various businesses, creating eco-friendly candles became my true passion. After months of development, NALA Candle Co. was born - a family-supported venture focused on sustainability and quality.

Founded in 2019, ReVased was inspired by sisters Aviva and Arielle's weddings, where they noticed beautiful floral arrangements being discarded. This led them to start **"upcycling"** event flowers through sales and donations. During the pandemic, we pivoted to focus on **sustainable sourcing** and **farm-direct shipping** to reduce waste in the floral supply chain.

After having children, Emma Conyngham founded a craft business making reusable Christmas items. The venture grew from employing Afghan refugees in Auckland to establishing manufacturing in Kabul — bringing her journey full circle from aid work to job creation.