With purchase over $150. Celebrating Mother's Day.
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Discover beautiful essentials & gifts at UrbanBaby. Conveniently delivered to your door or Click & Collect from our Caringbah warehouse.
Thousands of happy customers over 8+ years
the favourites
travel bottle brush & drying set
Compact set that has all you need for washing & drying bottles, breast pump & sippy cups when travelling
Ceres Chill Breastmilk Chiller
Conveniently store expressed breastmilk when expressing on-the-go. Keeps milk cold for up to 20 hours without bulky esky.
Olababy Silicone baby bottle
With unique off-centre teat that mimic the shape of mother's breasts, Olababy bottle helps reduce bottle rejection.
Wee gallery sees like babies
Wee Gallery with its signature high contrast & monochromatic images is designed to support babies' developing sights.
Let customers speak for us
I purchased the IVI Play Rug Mini City in size Extra Large for my Son's 1st Birthday, and we couldn't love it more! The rug is such lovely quality, so soft so sit on, but also durable for little people who love to jump and play! I know he is going to use it for many years to come. Delivery was also very speedy which we loved.
This rug is so nostalgic! My kids absolutely love it and the imagination play it ignites is brilliant. The delivery was perfect, it took a day to settle into position and it’s been amazing! Love it.
I would happily buy from UrbanBaby again! My order was processed and ready for collection within the hour. When I arrived to collect my order, my bub was sound asleep in the car. I called the UrbanBaby contact number and a very helpful and lovely customer service team member brought my order out for me. You don’t get service like that everywhere. Would HIGHLY recommend!
We purchased this mat for our 2 year old son for Christmas. He absolutely adores it and has spent many hours exploring play with the water, road and land components of the mat. The quality, texture and colours of this item are amazing and well worth the cost. We use the Lubulona cars with this and find it is a perfect size for the roads and car park spaces. Shipping was quick. Overall a brilliant item to add to your child’s collection.
I had been eyeing this rug off for way too long and am so glad that I finally purchased it. The quality is beautiful and the 3D element is a lovely touch. I have loved hearing our son’s imagination run wild as he plays with all of his vehicles along the mat.
‘These bibs have lasted me for three babies’
From my sister.
This is Baby Haven. One of the cutest babies I have ever seen. She is wearing a bib I gave her older sister at the end of 2019.
They have been washed and put in the drier over and over and have lasted so well.
This rug will have many years of love in our house. The quality is exceptional - beyond my expectations. The colours are vibrant & the kids have been playing using it every day for the last week since it arrived.
Perfect for our 1yo boy who has discovered his love for all things wheels.
Would recommend the XL size too. It’s a little bigger than our other big name soft mat, and they lay side by side.
Such a beautifully made rug. A great present for my 2yr old, I see him spending many hours playing with this along with his big sister!
My grandson was absolutely thrilled with his new mat for Christmas, I was also amazed at the service from urban baby, no sooner had I paid for it online, it was dispatched the following day & delivered within days, which was great as I was a little concerned it wouldn’t make it by Xmas! Highly recommend them 😊😊
My son loves his play rug! He plays with it every single day 😊
Used a couple of times for travels and road trips. Kept breastmilk really cold for long periods of time. Great price on this website compared to buying it from the US with shipping.
Beautiful strong flexible silicone which comes with a strong lid. Great for on the go or at home and resilient against the strongest baby hands. I love how easy it is to wash also
This feeding set is the best! The bowl is great for steaming vegetables. The spoons are the best I have found, soft, easy to handle and stick to the table. Love love love!
This is our second IVI rug from Urban Baby. The quality is always superb.
My kids absolutely love this rug. We set it up in their room for another play space and they wake up and have a play before coming into our room. We love it!!
